For companies that operate in local areas or have a brick and mortar location serving customers, implementing a local SEO strategy is an important factor in knowing this.
In fact, almost 70% of customers online search for local businesses monthly, and 27% do daily research. An important step toward successful SEO is to claim and verify Google My Business data.
What / Where is my job?
Google My Business (GMB) also known as the Business Dashboard, is a comprehensive list on Google that displays important information about your business directly in the search results.
In addition to providing an easy way to manage your business presence online, the GMB provides all the important information your customers want to know when searching for you:
Your GMB listing will appear on the desktop to the right of free and paid search results, but on mobile, it will still appear as the best result, even above the usual free listings.
Google My Business enables your business information to appear on the map bundle in search results, to appear on Google Maps, to represent your business on brand name searches, and to increase your ranking capacity for locally targeted keywords.
A well-optimized GMB listing helps Google know more about your business, the products or services you offer, and the field you work in.
Google will be able to find more of your business, and you will see a variety of search results. So this is very important!
Get your GMB listing setup free, fast and easy. Go to Google My Business and start filling out your basic business information by clicking "Start now".
If your business has been online for some time, Google may have already created a listing for you. The easiest way to verify this is to search for your business name and location on Google and see what happens.
If the list already exists, follow the same process above with the same name you just searched for, which prompts you to claim the current listing.
Fill out all the information you requested, be as comprehensive as possible, and make sure all of your information is accurate and grammatically correct.
Most importantly, make sure that the information you enter matches the information provided on your website, especially your business name, physical address, and phone number.
When choosing a base category for your business, find the category that is most specific to you. This is difficult in some industries where many similar categories are chosen. If you're not sure, look for some listings from your closest competitors and see what they're using.
Finally, you will be asked if customers deliver goods or services on their site. This option is for companies that move away from physical offices, such as cleaning services.
Before completing your listing, you need to verify with Google that you are running a business from the address provided. This is a security measure used to get rid of illegal GMB listings, so when it adds more ice strength, it will ultimately benefit everyone.
Some companies are eligible to check listings by phone or email, or if you set up the Google Search Console with the same email address, you may be able to confirm right away.
In most cases, the test must be completed with old regular mail. Google will send a postcard to your business address within 14 days containing one usage code, which must be entered online to complete verification.
Keep in touch
Once verification is complete, your Google My Business profile will appear directly on the web. Search your business name on Google to check it and dazzle it with luxury!
Google My Business is used correctly, and it's a great way to represent your brand online, increase customer loyalty, build confidence and power locally, and increase sales.
It's time for some improvement to highlight your GMB profile and get your attention from the competition in search ...
Update your description
In addition to providing your important business information - name, website, phone number, etc. - GMB Profiles also have a field to add a description of your business.
Not everyone who finds your profile by searching will know who you are, so the description area provides a great opportunity to let potential clients know who you are, what you do and why they choose you to satisfy their search.
To update the description, sign in to the Google My Business dashboard and go to the information option on the right.
The most common mistake many business owners make here is writing a short paragraph explaining what the company is selling.
However, Google My Business allows you to add up to 750 characters to the description field, and we recommend using these characters as much as possible.
Instead, use this opportunity to talk about your products and services, core values, history, heritage, or gifts that you have won. If you work in a B2B service or company, talk about the type of clients you employ or the industries you have specialist knowledge of.
Also, as with traditional research, you need to think about how to include your most important keywords in your description.
Using your keywords or search terms naturally as you describe Google will help you understand your business†offerings and the types of searches you might see.
Additional tip: Like any other content you create with SEO in mind, make sure you don't overly fill out keywords and patterns. Your description should be natural and consistent to help users understand the services you provide.
Add a lot of pictures
This is a click, but the image is worth a thousand words, and choosing well-curated images on your Google My Business profile is a great way to show customers trust and originality.
The featured image on the GMB board is your cover image.
When someone sees the full info card or clicks on the map package list, they will see this cover photo.
Choose a high-quality image for this high exposure position instead of your brand logo. The logo does not speak to customers or stand anywhere near an attractive, high-resolution image that includes your brand, business, or service offer.
Google My Business also gives you a host of other placements to upload photos through the dashboard.
These include adding your logo, internal and external photos to the original location of your work and team, products, photos from award nights, or any other image that appears to represent you well in research.
Google provides guidelines for formatting ready-made images and images for GMB:
Images must be in JPG or PNG format.
File size must be between 10 KB and 5MB;
The image must be at least 720 pixels wide and 720 pixels wide.
The images must be of high quality and should not be overused or contain important modifications to represent your work.
Additional tip: Your customers can add their own photos of your business and try it out, whether it's in your restaurant, share photos of clothes they bought from you, or share a shot taken while visiting a cafe. For the right type of business, enhancing user-generated content by requiring users to upload their own photos will enhance the power of the profile.