An in depth analysis of Google Analytics



Google Analytics or GA is a method to evaluate the website and/or app results in incredible detail. It combines Google marketing, advertisement and product channels (including Google Ads, Search Consoles, and Data Studios) making it a common alternative for people who use many Google resources. If you want a lot of info, and above all if you have time and the patience to evaluate and function on it, GA is very well suited. GA takes time, though, to create, understand, perform, hold and use.

How to setup Google Analytics?

The edition of GA (which is later renamed Analytics 360) is available in free and paid versions. The features you require from the free edition are generally just for small and medium-sized enterprises.

You'll need to set up a Google account before you start using Google Analytics. You should have an e-mail address and password registered with Google Account. After you build a Google account, you don't have instant access to GA, you need to register for Analytics. However, when you set up GA, you must remember that only via a legitimate Google account can your tool be accessed.

In addition, to correctly set up GA, you would want to clearly grasp the structure of the different layers of the programme, which includes Organization, Account and Property.Our SEO experts can help you in doing this.

How to use Google Analytics?

1. Set up an account for Google Analytics.

2. Include the name, URL, and website industry you would like to monitor.

3. Fill a view to your property.   

4. Attach the tracking code right after the site header name.

5. Enter your GA portal and ensure your coding works.

GA helps you to construct unique dimensions and metrics from experimental and non-analytical data. In order to give you an idea, presume that you adopt the membership form of clients that generated their account in your CRM. To see page views by member category, you can merge this knowledge with page views.

Who is your audience?

Your audience will have something to relate to, this can be anything: maybe you aim customer support within the UAE, so you have an 'Audience of UAE' or you want to market to millenials because you have a '25-34 population.' It's very quick to build an audience. Honestly, the most important thing is to figure out what you are trying to do and to define the interface features that will help you do that.

The left sidebar of GA can be somewhat daunting. You have six reporting options all with ambiguous, unclear names and you do have more options to press on each of them. It includes Real-time, Audience, Acquisition, Behaviour, Conversions options. 

Real-time report

The Real-time report, as the name implies, gives you a rundown of what is happening on your web right now. You can see the number of visits to your site, the pages they visit, the social networks they come from, their location, and more.

Audience report

A high-level description of the property you are currently viewing is given in the GA audience guide. Scan this report once a day to see how global you are.

Acquisition report

This report distinguishes the traffic by source: organic, direct, routing, text, media, paid search, view, affiliate, (other). When GA does not know how to categorize a subset of traffic, it uses the (Other) type.

Behavior reports

Site Content:-

All your blog posts and landing pages, web pages of your site are reviewed by this report.

Conversion reports

Four major categories of goals exist: 

Destination: When a user enters a website like a product page, a confirmation of order or a thank you page, this goal is accomplished.

Event: This purpose is accomplished by fires of a predefined occurrence such as activities that you can set up, too-think about viewing films, or about social media sharing.  

Duration: When the user session is longer than the pre-set duration, this objective is accomplished 

Pages/screens per session: When a user visits a particular number of pages per session, the purpose is achieved.

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